Does Your Business Still Need To Be On Facebook?

You may be wondering if interacting on Facebook on behalf of your business is still worth it, especially if going after millennials and teens is part of your strategy. You have probably several heard reports over the last couple of decades of younger people “cutting the cord” on Facebook. However, such predictions of the social media site’s death may be a bit premature.

In October 2013, then-Facebook CFO David Ebersman admitted the social media platform saw a decrease in teen use from one quarter to the next, and then Twitter soon emerged as the most popular social network for teens. And then in early 2014, a group of Princeton researchers predicted Facebook would lose 80 percent of its users over the next three years. Business 2 Community proclaimed Facebook’s relationship with millennials was reaching a state of crisis, as Generation Y tends to split its social media engagements between platforms like Twitter, Instagram, Pinterest and even Tumblr. Fast forward to late 2014, and a survey found Instagram was king among teenagers, and that Facebook was used by just 45 percent of them, a drop of 27 points in not even two years.

Hold up, though, because a Pew Research Center study released in April 2015 found Facebook is the No. 1 social media platform used by Americans aged 13 to 17 years old. Not only was it the most ubiquitous platform used by teens (71 percent), but 41 percent said it was the one they use the most. Interestingly, it was the most-used platform for 51 percent of teens in homes with incomes of less than $30,000, but only 31 percent of teens in homes with incomes of more than $100,000 claimed Facebook as their go-to platform. Add to those stats the fact Pew found in early June 2015 that 61 percent of millennials get their political news from Facebook, and you can see Mark Zuckerburg’s creation is still doing well.

Yes, just because millennials get political news off Facebook doesn’t directly mean anything for your marketing efforts, but the figure helps show how viable the platform is with younger generations at this time.

So, in short, reports of Facebook’s death over the last year are conflicting, but you can take away that the social media giant still has a sizeable audience you can reach with your marketing outreach. If your business is trying to spread its message to millennials and teens, Facebook remains a strong place to do it, although it you might want to extend your efforts to Twitter, LinkedIn and maybe even Instagram, if you haven’t already. The rate of millennials who get political news from Facebook shows what a centralized place it is for social media users, and as a business, you’re going to want to continue to try to stay in that conversation. It doesn’t look like Facebook is going away any time soon, so don’t let up on your strategy with engaging users on the platform.

Creative Internet Marketing Techniques And Methods You Can Use Right Now

Internet market is an extremely effective way of introducing your business products and services to people all over the world. There are many types of internet marketing to choose from and many of them are perfect for your business. This article can introduce you to the popular types of internet marketing and help you find one that will be perfect for your business.

A key element of internet marketing is joining a social network. Staying active on a website your customers frequent will help you convince them to come and shop, and it can help draw in their friends to shop too. You can also use these websites to get feedback from your customers and use this to improve the customer’s experience.

One key to enhancing the visibility of your website, is to update your content frequently. This serves a dual purpose. First, frequent updates keep your content current and fresh, encouraging existing viewers to check back often for new and relevant information. But frequent updating also signals to the search engines that you are actively engaged in maintaining your website and your efforts can be rewarded with higher rankings in the search results.

A great tip for internet marketing is to incorporate chat into your website. Chatting is a great way to connect with people and resolve problems in real time. All you have to do is select a chat program, put a button on your website, and train someone to use it.

As indicated above, internet marketing is extremely successful. By using the web you can introduce your services and products to a much wider audience of potential customers. There are many methods to choose from. By following the solid internet marketing practices in this article, you can help to bring your business to the world.

Why Do You Need Errors And Omissions Liability Insurance For Your Business?

Have you ever heard of errors and omissions liability insurance? If you have, it’s likely because you work in a profession that involves interacting with clients and customers. If you haven’t heard of the insurance, it might still be relevant to your future. If you have never considered what might happen to your finances if you were sued by someone with whom you have worked, you might want to do so now – and then look into getting the right kind of coverage.

Errors and omissions tend to be actions that can cause another person harm. You can forget to do something important in the course of your job, for example, or accidentally misstate an important piece of information. You don’t have to do anything that’s actually illegal or actually causes harm to be in a situation where liability insurance is important. Even a fraudulent claim can cost you a great deal of money, so it’s just as important to have errors and omissions liability insurance even if you perform your job perfectly. This type of insurance functions just as well as a purely protective sort of insurance as it does for those who might engage in risky behavior.

There are a variety of careers that can benefit from having this type of insurance. Lawyers and doctors typically carry malpractice insurance, and therapists tend to carry some form of liability insurance when they work with patients. Errors and omissions are especially important for people who work in any kind of sales capacity – realtors tend to carry the insurance, as do people who deal in any kind of large equipment. This is the perfect sort of coverage for anyone who engages in any behavior that could conceivably lead to a lawsuit in the future.

If you are considering a career that involves working with the public or you are already working in a major profession, it’s important to consider errors and omissions liability insurance. Even if you think that you will always perform perfectly, it’s still a good idea to play it safe. With the right insurance, you can practice your career with confidence.

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